Pivotal Research recognizes that the clinical trial is not the final product – the product is the final product! So we offer a range of services that supports a successful marketing launch once market approval has been attained.

Development of marketing strategy
Identification of potential end users (hospitals, surgeons) within specific geographic regions and within difference delivery systems (academia, community health care, not-for-profit, etc.)

Marketing to physicians
Skills-based physician training development
A major hurdle to overcoming skepticism amongst potential users (i.e. physicians) or any new medical device is understanding how and when it is used. At Pivotal Research, our staff is experienced in the development and administration of skills-based hands-on clinical training for use of new medical devices or new applications for existing devices.